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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Návrh strategie společenské odpovědnosti pro ruské lékařské diagnostické centrum
 Shilkova, Nadezda
Shilkova, N. recommendations for the development of social responsibility of the medical center in Russia. Brno: Mendel University, 2017. This thesis deals with the issue of corporate social responsibility (CSR), which is the responsibility of enterprises for their impacts on the society in which it operates. The main objective is to develop recommendations for the future development of CSR for the Russian medical diagnostic center UGMK-Clinic. The methods were analysis of the existing socially responsible activities of the clinic and its competitors and analyzes the specifics of health care in Russia. According to the analysis, it was found that UGMK supports only two pillars social responsibility (social and economic), there is scope for improving relations with stakeholders and employee involvement in CSR communication. In accordance with the company UGMK-Clinic was considered socially responsible, and four-fifths of employees attended at least one CSR project, a medical center, where awareness of the concept of CSR is independent of gender. The opportunities are in raising awareness about the concept, development plan for CSR activities and cooperation with other companies in this field. Formulated proposals are designed to improve the concept of CSR and comprehensive strategy for the company UGMK-Clinic.
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Společenská odpovědnost firem v ruském leteckém průmyslu
 Shilkova, Nadezda
Shilkova N. Corporate social responsibility in the Russian aviation industry. Diplo-ma thesis. Brno: Mendel university in Brno, 2020. This thesis deals with the general concept of corporate social responsibility, whose principles and benefits are applied to the market of Russian air transport. The main aim of the thesis is to propose recommendations in the field of CSR to Rus-sian organizations operating in the aviation sector. The introductory chapter de-fines the concept of Corporate Social Responsibility, describes the methods of CSR evaluation and reporting and analyse the specific features of the concept in Russia and the aviation industry. This part serves mainly for better orientation in this is-sue, for comparison of different opinions and depicting the main CSR and sustaina-ble development challenges faced by Russian airlines in the sector. Qualitative and quantitative research shows that in the aeronautical industry, it is necessary to distinguish between large and small and medium - sized enterprises when as-sessing CSR activities. Based on these results, it assesses both common and differ-ent CSR characteristics in individual airlines. Large enterprises have an active ap-proach to and engage in socially responsible activities; as part of further develop-ment, it is important that they focus on reporting on their results. Small and medi-um-sized enterprises are passive in CSR activities and if they do some activities as part of their normal functioning, the main reason is the lack of information about the whole issue and possibilities of development in this area and financial de-mands. The proposed solutions contain generalized principles applicable to the entire aviation sector and a practical example in the form of a case study. The pro-posed CSR strategies will help Russian aviation companies to become more com-petitive and overcome obstacles to the understanding and successful functioning of CSR.
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